Green Earth Eco towels are made from super-fine, Extra-Long Staple (ELS) cotton, which is known for contributing to the sustainable consumption of cotton. These towels are 160% bulkier and more absorbent than traditional combed cotton towels. An independent test done at Destination Hotelís Inverness Hotel proved that they cost significantly less to launder, saving up to 30% in water consumption, using less detergent and taking 10-20% less drying time. Monarch Green Earth towels are manufactured in a state-of-the-art, agri-waste powered, zero discharge facility that produces no emission of effluents into the local water tables. The process also incorporates control union-certified, sustainable, eco-friendly dyes and chemicals to reduce impact on the environment.